I AM

CHRISTOPHER
GERGEN

I AM THE DARK HORSE.

Dark Horse Political is a General Political Consultancy devoted to conservative projects and candidates

Christopher Gergen

What To Do Before Running For Office – Part 1: Your Why

There is an old saying that champions are made in the gym and not in the ring. Well, elected officials are made during the Pre-Campaign (Pre-Phase) preparation and not on Election Day. I can tell you 9 out of 10 times who will win an election a year or more in advance by the steps they take prior to announcing their candidacy. The more thorough and detailed you are in this phase, the better off you will be in Phases I to IV.

Scroll to Top