Now that you know why you are running for political office, you need to complete a SWOT Analysis on yourself. Done properly, this exercise will deliver an honest appraisal of your personal strengths, personal weaknesses, campaign opportunities and campaign threats. The most important ingredient in making this exercise the most beneficial is brutal and objective honesty. There is nothing to be gained by sugar-coating, ignoring or blatantly lying to yourself about this information. The key here is intellectual and emotional honesty. A useful tip to getting the most out of this exercise is to do several rounds of this document and pass it to trusted advisors after each round to provide their objective input. Keep in mind, you want these advisors to tell you the truth without fear they’ll injure their relationship with you when they provide honest feedback.
If you are unfamiliar with SWOT Analysis, it is a tool long used to clarify the Strengths, Weaknesses, Opportunities
A full SWOT Analysis worksheet and toolkit is included in our Election Hackers Core Program available for the 2020 election cycle to those who purchase the program. Regardless, there are many resources available online to help you conduct a useful SWOT Analysis.
In Part 3 of our series we will discuss Race Analysis. There is no way to come to an informed decision to run for federal office without conducting a thorough analysis of the district and the races of past cycles.