Briefings.
Notes from the field on technology, tactics, and the changing practice of American political campaigns.
The industry is in the middle of a transformation most of its practitioners have not noticed yet. Campaigns that understood the implications of direct mail in 1980, of cable TV in 1996, of social media in 2012, and of data targeting in 2016 won races others could not. The same inflection is happening now with artificial intelligence, agent-based automation, and the entire category of tools we are building under the Dark Horse Political banner. These are notes on what is coming, what is already here, and what it means for the candidates who are paying attention.
Published weekly. One post at a time. Written for operators.
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